Kelly Rellaford
Senior Art Director
KELLY RELLAFORD HAS OVER 15 YEARS OF EXPERIENCE IN THE FIELDS OF: Real Estate, Land Development, Architecture, Engineering, Retail, Pharmaceutical and Health Care.
KELLY SPECIALIZES IN: Branding Identity, Art Direction, Graphic Design of All Types, Print Design, Proposal Design, Architectural Design Guidelines, Website Art Direction, Email Marketing and Multimedia Presentations.
EDUCATION: Bachelor of Fine Arts, Graphic Design
California State University, Fullerton.
RELATED COURSE WORK: Graphic Design • Photography Typography • Illustration • Multimedia • Web design
Kelly Rellaford Design • Costa Mesa, California
Creative Direction and design of marketing materials for projects including:
Triad Ventures-Cala Azul, Nicaragua-Resort & Playa Marbella, Costa Rica-Resort
A2-Architecture Planning, Interiors and Landscape
InterCommunications-Advertising and Branding for Real Estate & Resorts
WaterMark Advertising-Advertising & Marketing for the Pool Industry
ART DIRECTOR 2004 – 2008
William Hezmalhalch Architects, Inc. • Santa Ana, California
As an Art Director, at an award winning international architectural design and land planning firm, Kelly’s responsibilities included art direction, graphic design, and project management from concept to completion.
Projects included: large InDesign formatted community design guidelines, community visioning presentation booklets, international campaign design, multi-media presentation design, brochure design, logo design, tagline creation, community name development, brand management, and project photography selection. In addition to providing art direction Kelly successfully: worked closely with other departments and consultants to meet deadlines, streamlined design processes, and developed a new company design process for large InDesign documents.
Major Branding and Design Related Projects Included:
Rancho Mission Viejo-Master Planned Community Design Guidelines
Collina Tinta-Resort, Utah
West Point Military Academy-RFP For Architecture
Chengdu-Master Planned Community, China
Bay La Sun-King Abdullah Economic Center–EMAAR International, Saudi Arabia
Dirayah-Master Planned Community & Resort–EMAAR International, Saudi Arabia
Bawadi-Master Planned Community & Resort–EMAAR International, Dubai, UAE
